12 Feb 10

Unnecessary headaches and productivity losses. You get what you pay for.

By Michael T. McKibben, Founder & Chairman, Leader Technologies®

A large audio conferencing vendor is currently attempting to lure prospects to their services with pricing that seems too good to be true. In this case the maxim holds true: “If it seems too good to be true, it is!”

How can an audio conferencing user evaluate such offers? Here are a few tips.

Radical departures from traditional pricing usually occur for the following reasons:

  1. the vendor has a technological edge that dramatically lowers its costs to deliver the product,
  2. the vendor is attempting to lure prospects into contracts with promises they cannot keep,
  3. the vendor is hiding your true costs in a maze of add-on charges,
  4. the vendor is giving away one service in the hopes of selling you something else,
  5. the vendor has depreciated their old equipment and is milking the last minutes out of them before having to buy new equipment and raise prices, sell out, or simply close up shop,
  6. the vendor is preparing to sell the company and wants to show your contract on their books to boost valuation (read: they let their purchaser worry about keep the false promises they make), or
  7. some combination of Nos. 2 through 6.

A large vendor in our market is currently pushing unbelievably cheap minutes and promising a set of services that they (a) cannot keep, (b) do poorly, and (c) have slapped together so that they avoid truth in advertising violations. For example, they offer a record feature. However, what they fail to tell you is that the feature was cobbled together with super glue and duct tape and the feature set up is so convoluted that it takes 6 steps to accomplish. The set up fails more than half the time. When you are attempting to record a conference with 200 participants, that can be an expensive and frustrating failure. This story was told to us recently by a state government telecom director who was cursing the day he chose them as the “low bid”.

This vendor also fails to tell you that when you have a conference call for more than 15 participants, you MUST pay for an operator to be on the line for every 15 participants. In other words, even though you will pay their unbelievably-cheap per minute price for the participants, you will pay high prices for each operator on the call. When you do the math, the unbelievably-cheap per minute price suddenly gets very expensive.

Leader Phone® uses true technological innovation in its platform (No. 1) and the price is economical; allowing us to support customers professionally and properly, without excuses. With Leader Phone® there are no hidden charges and you don’t need operators on large calls if you don’t want them.

Being forewarned is forearmed. Avoid the cheap-price sirens luring you to rocky shores. Choose Leader Phone® Pro and join 21st century innovation! Click here to learn more.

Filed under: Productivity Tips

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