Traditional audio conferencing and alerting services limited
your choices to one: plain vanilla choice. This is because these services
received little research and development attention historically from AT&T
and Bell Labs. They were unwanted appendages on a telecommunications contract
package naturally focused on the primary services, local and long distance.
Consequently, besides a derth of features, you received little or no customer
services. Leader's Web 2.0 innovation are changing all that. We hope to raise
your expectations... and meet them.
Leader Conference® is
a Web 2.0 communications service that provides audio conferencing, web
conferencing and alerting. It provides two levels of audio conferencing:
(1) Leader Phone® is the first
innovation in audio conferencing in almost 20 years. It is built on patented and patent pending
innovations which give you more features and higher quality at less cost;
(2) Leader Dialog® gives you
basic Leader Phone® services in situations where you have no central
budget and everyone pays their own charges. Leader
Meeting™ web conferencing allows you to share presentations
and documents online with Leader Phone®. Leader
Alert® delivers mass voice, texting and email messages. Read
more below or complete the Inquiry form
below to request that a Leader Alert® consultant
contact you for service and pricing information.
What if you could replay the first minutes of the
Virginia Tech tragedy? As a school administrator, what would you do differently?
Chances are you would want a system in place – a system that would
let you notify thousands of students, faculty and staff immediately.
Although no one knows for sure, timely notices to
VT students and faculty might have lessened or even prevented the loss
of life. We owe it to the memories of those students and professors,
as well as to our own constituents, to learn how to better cope with
similar situations in the future, no matter whether the setting is education,
government, commerce, industry, community or athletics.
Large scale community-wide alerting is a new field.
The task seems simple enough: broadcast a one-minute alert message to
a hundred, thousand, or ten thousand people simultaneously. However,
in the past we had to settle for generalized PA announcements, local
news broadcasts, and word of mouth via endless phone calls. In this age
of communications, such system are out-dated.
Traditional alerting services have seen little investment
in innovation until Leader® Web 2.0 inventions. Leader's designers
and engineers took a fresh, throw-out-the-rules approach to re-thinking
how voice, data and streaming media should support human collaboration.
The results is a growing suite of applications that "talk" to
each other seamlessly, without the need for expensive integration projects
every time you want a new feature.
based upon requirements
including Unlimited and Pay-per-alert plans
(Submit Inquiry below to
obtain more information & pricing)
- Web 2.0 -based
- Phone handset
controls (alert from your phone)
- Send any combination of alerts:
- Send pre-recorded voice alerts
- Send ad hoc voice alerts
- Send text-to-speech voice alerts
- Send up to 160-character text (SMS) alerts
- Send email alerts
- Launch alerts from your phone handset
- Manage group list options:
- Via your Leader Alertl® web account
- Upload from Outlook®, Excel®, Lotus
Notes®, Access®, SQL, local contact directories, etc.
- Upload from SIS (student information system)
- API integration option (third party databases)
- Enter numbers at time of alert
- Escalations supported (call in this order until someone acknowledges
receipt, then stop)
- Recipient authentication option (high security)
- Automatic retries for busy and unanswered numbers
- Records to recipient's voice mail
- Reports / call history / delivery status available
- Reports / call history downloadable into Excel®
- Opt-in community portal (allows constituents to
manage securely their own contact numbers, including wireless & unpublished)
- GIS map API option
- High security web console (128-bit SSL encryption)
- Click-thru support from school websites
- Alert urgency options (low, medium, high priority)
- System redundancies for fault tolerance
- Large-scale supported
- International alerts supported
- VoIP and wireless supported
- Customize your alert Caller ID number
- 24x7x365 technical assistance
- Ohio School Boards Association endorsed
Alert® health, safety and administrative alerting
can be provisioned for you within minutes. Pricing plans vary
depending upon service requirements. A Leader Alert® consultant
will contact you to: (1) understand your requirements, (2) insure
that Leader Alert® services align with your needs, and (3)
propose the optimal pricing plan for your consideration. (All
inquiries are confidential. We do not share customer informaton
with third parties.)
Leader Phone® is
our full-featured audio conferencing service. Leader
Dialog® gives you another billing option for audio conferencing
in situations where you have no budget and you need everyone to pay their
own call costs, for example, for community, education, church, homeland
security and political events. Leader Meeting™ web
conferencing then allows you to present slides and documents online, which
is the next best thing to being in the same room. Finally, Leader
Alert® alert notification extends your communications reach dramatically
by enabling you to broadcast voice, texting and email notices to 10's, 100's,
1000's or 10,000's from the same powerful Digital
Leaderboard® Web 2.0 platform.
Ten years ago, we pledged to take the provisioning of
voice and data services to the users, so that they could use the services
without having to rely on intermediaries.
We introduced our first iteration of Leader
Alert® to a gathering of 700 Homeland Security officials in
Las Vegas at a terror threat simulation in 2004. We expanded our audio
conferencing, news and alerting capabilities to support the Governor of
Louisiana in her Hurricane Katrina disaster response. We later acquired
an early-innovator school system in the Parma School System in suburban
Cleveland, which has become one of the more experienced users of school
alerting in the country. They have used alerting for a range of situations:
predators, weapons, fire and generator-outages, weather closures, late
buses from a field trip and get-out-the-vote reminders.
Alerting Lessons Learned
Here are some of the lessons learned to date about large-scale
public alerting from our experiences supporting such customers as the State
of Louisiana's Hurricane Katrina disaster response and school districts
like the Parma City School District in
1. Keep it simple. People
are nervous and on edge during a crisis. System that are complex or complicated
tend to get put aside in favor of tools that are simple and straightforward.
We designed simplicity into every aspect of Leader Alert®. Few features
take more than a few steps to execute.
2. Practice first. Too
many emergency systems are implemented with fanfare and then go unused.
Alerting services are like anything else, practice makes perfect. Use Leader
Alert® for non-emergencies (e.g., administrative announcements, schedule
changes, routine notices) so that you are familiar with it during an emergency.
In a crisis, people use and depend upon that with which they are familiar.
3. Embrace mistakes. Mistakes
happen. Embrace them, don't crucify the person making the mistake when
they are sending alerts. If you do that will guarantee that your alerting
system will not be able to be relied upon in an emergency because the operators
will hesitate to use it for fear of more ridicule if they mess up.
4. Under a minute. Keep
your alert messages short and to-the-point. If they ramble, or contain
too much detail, your recipients may hang up and miss vital information,
or worse yet, will ignore future messages.
5. Leadership. Those
who depend upon you want to know versus guess when it involves their safety.
They appreciate timely alerts from their leaders. Proactive alerts show
care and concern as well as a decisiveness in those who lead.
6. Reassure. Alerting
is often a lifeline in a crisis. In some emergency events, like Hurricane
Katrina, regular communications fails. Surprisingly it is often possible
to starburst alerts into an affected region even when the people in that
region cannot contact each other. Such was our experience in Louisiana
during the aftermath of Hurricane Katrina. Without accurate information,
victims of emergency events have few choices about how to react. They can
get in their cars and drive downtown to try and get information, thus clogging
the roads and preventing access by first responders. They can try call
the offices of various authorities whose phone systems will inevitably
ring busy. They can watch TV, hoping for some news. Timely, informative,
accurate alerts trump all the options previously available.
7. Good enough. “The
perfect is the enemy of the good” (Voltaire). Temper the instinct
to overly rehearse alerts when in crisis mode in order not to stumble over
words. There is no perfect alert. Likewise, some administrators may be
so fearful of making a mistake that they fail to alert when they should.
Management author Tom Peter’s book In Search of Excellence recommends: “Ready.
Fire. Aim.” as an essential philosophy in implementing change.
8. Delegate well. Make
the alerting approval process fast and effective. Too many rules (such
as “consult an attorney first”) and hesitant decision-making
will ensure that the process will stall, and important alerts will not
be sent. Manage this process with decisive, action-oriented persons for
whom words come easily. A radio voice is nice, but optional!
Alert is so much easier than having to retype everything and send them
out through two separate systems. Now all you have to do is click,
click, click and you're done! This makes everything easier."
"We can now contact everyone in 2 to 3 minutes where it used to take
us one and a half hours! This makes everything easier."
Columbus Regional Airport Authority
really appreciate Leader's support and responsiveness to us immediately
after the storm when we needed a communications solution quickly, and
you all delivered." (Photo: Lauren Victoria Burke)
Chief of Staff to the Governor of Lousiana
(during Hurricane Katrina immediate aftermath)
Executive Director, Louisiana Recovery Authority
(Hurricane Katrina recovery)
have used Leader Alert for events from emergency situations to our buses
returning four hours late from a Washington D.C. trip. The bottom line
is that parents want accurate information as soon as possible. On August
31, 2007 we alerted 7,000 parents in less than 30 minutes to a child
predator who was using a puppy to lure children into alleys.“
Director of Safety and Security,
Parma City Schools
[Following an alert to parents about disarming a
knife-wielding women trying to enter the school building.] “The
ability to notify parents so quickly really helped us control rumors
and prevent panic. We were able to get to parents and let them know what
had happened before false information spread and/or they heard about
the incident from other sources.”
Principal Frank Spizak
Greenbriar Middle School
really glad that K-State decided to implement this program. It was long
overdue. Thanks to who ever decided to start this.”
Kansas State University Student
"Less than a half
a minute after we launched our first Leader Alert to our 5,338 students,
faculty and staff, the voice alerts started arriving. 91.5% arrived
successfully within 7 minutes. This is a high completion rate in a satisfactory
time frame. Considering busy signals and wireless disconnects where
Leader Alert retries after fifteen minutes, we are very pleased that
all 5,338 voice alerts arrived within 17.5 minutes. Leader has indicated
they want to improve even on these results. We are pleased with this
Fort Hayes State University
Crisis Management Team